Head of Performance Marketing

Overview

Directly reporting to the Marketing Director, the purpose of this role is to lead and scale the organisations retention and acquisition strategy across paid digital channels, organic search and CRM activity.

The Company

We are currently the UK’s largest online car buying service and have helped over 4 million customers to sell their car since 2006. The successful candidate will join a friendly team in a busy and professional environment and will have the opportunity to get involved in a key area of a very successful business.

The Role

Your day-to-day duties will involve:

• Develop and execute integrated strategies across paid digital and CRM (email/SMS) to meet acquisition and retention targets.
• Own and optimise the digital channel mix, paid search, display, social, affiliates and SEO.
• Lead, mentor and manage high performing teams across both performance marketing and CRM functions, foster innovation and best practice sharing.
• Oversee lifecycle marketing, segmentation, personalisation, and loyalty strategies to drive customer engagement and revenue.
• Allocate and manage multi-million-pound budgets for both paid media and CRM; maximising ROAS and customer value.
• Align performance marketing and CRM activity, especially around key business periods.
• Analyse channel and campaign data to optimise acquisition, retention, engagement, and overall business impact.
• Collaborate cross-functionally with pricing, analytics, finance and customer experience to ensure cohesive marketing execution.
• Lead CRM platform optimisation and migration projects as needed, ensuring effective data management and automated communications.
• Present insights, recommendations, and strategic reports to senior leadership; act as a champion for data-driven, customer-centric marketing.

   

  The Ideal Candidate

• Highly computer literate with advanced knowledge of the Microsoft Office suite, particularly excel
• A minimum of 3 years’ experience working in a similar role is essential
• Expertise in paid digital channels, CRM systems and lifecycle marketing
• Data driven approach with strong analytical, reporting, and budget management skills
• Experience with segmentation, personalisation, automation, and customer journey mappings within CRM
• Outstanding leadership, people management, and cross-functional collaboration skills
• Excellent communication and project management abilities
• Proficient user of analytical tools such as Google Analytics
• University Degree (or equivalent) preferable

We are the UK’s favourite car-buying service and we are growing FAST! We have over 500 branches and are opening more sites each month

We are looking for enthusiastic, passionate, honest, service-driven individuals to join our team.

Don't worry if you don't know anything about cars, we will teach you everything you need to know and so much more.